FROM THE BEST STREET TACO
TO ASIA’S FIRST MICHELIN STARRED RESTAURANT
WE BEUILD MEXICAN CUISINE IN KOREA
GLOBALLY AWARDED BY
THE STORY BEHIND
HOW WE BROUGT AUTHENTIC MEXICAN CUISINE IN KOREA
Find out more
Watch the film
FOUR BRANDS, FOUR VOICES,
ONE UNIFIED NARRATIVE
ACROSS EVERY DINING LEVEL
A chef’s table experience rooted in Mexican tradition and Korean seasonality
Located in Hannam, Seoul.
A casual dining restaurant offering fresh tortillas and contemporary Mexican cuisine. Located in Sungsu, Seoul.
A street taquería serving classic tacos made with fresh daily tortillas. Located in Sindang Market, Seoul.
Inspired by botaneros AND marisquerías culture. Located in Gyeongdong Market IN CHEONGNYANGNI Seoul.
BEHIND THE STORY
James Woo Jin
Representative
The first Asian Michelin-starred chef in Mexican cuisine, bridging cultural storytelling and contemporary gastronomy...
LEARN MORE
our workS FEATURED
FROM THE BEST STREET TACO
TO ASIA’S FIRST MICHELIN STARRED MEXICAN RESTAURANT
WE BEUILD MEXICAN CUISINE IN KOREA
GLOBALLY AWARDED BY
THE STORY BEHIND
HOW WE BROUGT AUTHENTIC MEXICAN CUISINE IN KOREA
Find out more
Watch the film
FOUR BRANDS, FOUR VOICES,
ONE UNIFIED NARRATIVE ACROSS EVERY DINING LEVEL
A chef’s table experience rooted in Mexican tradition and Korean seasonality. Located in Hannam, Seoul.
A casual dining restaurant offering fresh tortillas and contemporary Mexican cuisine. Located in Sungsu.
A street taquería serving classic tacos made with fresh daily tortillas. Located in Sindang Market, Seoul.
Inspired by botaneros, marisquerías and Korean seafood culture. Located in Gyeongdong Market, Seoul.
BEHIND THE STORY
James Woo Jin
Representative
James studied Architecture at U.C. Berkeley, where he developed a deep appreciation for design, culture, and systems of craft.
After completing his military service in Korea, his growing fascination with Mexican cuisine led him to Mexico City, where he trained at Le Cordon Bleu México. He later joined Pujol as the restaurant’s first Asian chef, gaining invaluable experience in one of the world’s most influential kitchens.
His work bridges cultural storytelling with a long-term commitment to expanding and elevating Mexican gastronomy in new contexts. Most recently, he was named La Liste Talent of the Year 2026, becoming the first Asian chef to receive a Michelin star for Mexican cuisine.
our work FEATURED